At Crave Communications, our goal is to anticipate, meet and exceed our clients' public relations and communication needs to differentiate each client in the media and the marketplace. Personalized service, strategic planning and a dynamic network of key relationships provide our clients with unparalleled positioning to build business and awareness. We are a hands-on, boutique firm that tailors a multi-layered approach to get results uniquely for each client.

Paula Biehler, Principal paula@craveusa.com With the launch of Biehler & Associates in 1999, Paula Biehler established Austin’s most prominent restaurant and hospitality public relations firm representing the city’s top chefs and dining establishments. As the first food publicist in Austin, her work to gain regional and national publicity for the burgeoning culinary scene helped to firmly establish Austin’s reputation as a culinary capital. She has represented a host of chefs and restaurants receiving national accolades including Perla's Seafood & Oyster Bar, named one of the Best New Restaurants in America by Esquire magazine in 2009. Additionally, she has represented restaurants winning recognition for their chefs being named among the Top Ten Best New Chefs in America by Food & Wine magazine. Among the notable clients she has represented are Whole Foods Market®, Inc., Stubb’s Bar-B-Que, Hudson’s on the Bend, Fonda San Miguel, Jeffrey’s Restaurant & Bar, Lamberts Downtown Barbecue and the Texas Hill Country Wine & Food Festival.

Cat Caroom, Media Relations Associate cat@craveusa.com After working with Biehler & Associates for two years, Cat is an integral part of the Crave Communications team specializing in social media strategy and outreach. A graduate from Texas State University, she also manages television and radio placements for Crave Communications clients capitalizing on her experience as a senior marketing assistant for Mix 94.7 radio in Austin, Texas. A native Austinite, Cat has a broad reach in media resources and has worked in event promotions, marketing, media relations, trade promotions and the music industry. Her expertise provides clients with a solid resource for ongoing broadcast placements as well as planning and execution of social media promotions.